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Sunday, March 11, 2007

In comes the Myvi SE

Perusahaan Otomobil Kedua Sdn Bhd (Perodua) has launched its Myvi Special Edition, which features a brand new body kit that should get the plastic brigade absolutely drooling and goggle-eyed.

Yessiree, this is one pimped-up ride, at least where the externals are concerned - to say that the SE version comes with plenty of sporty-looking accoutrements would be understating it. Lessee, there’s a new front and rear bumper, side skirts, rear spoiler, chrome muffler tip, newly-designed fog lamps and fresh alloy wheels.

The rest of the car is essentially unchanged, save for some revisions to the interior, the most notable of which are the leather seats and new blue coloured lighting for the meter graphics. Elsewhere, you get new silver paint for the centre and meter cluster as well as the armrest panel.

It’s obvious that Perodua is targeting a younger crowd of buyers with the Myvi SE, and the colours reflect that - three prominent tones are available, these being Ebony black, Mistik red and Ivory white.

Two variants of the type are being issued, the 1.3L GHS manual and 1.3L ZHS automatic. Pricing (on-the-road, with insurance) for the 1.3L GHS is RM48,932 (solid) and RM49,455 (metallic), while the 1.3L ZHS goes for RM51,812 (solid) and RM52,346 (metallic).

The company is targeting a monthly sales figure of 1,200 units for the Myvi SE. At the SE’s launch, Perodua said that it is targeting a total sales volume of 161,000 units in 2007, of which it anticipates 74,000 units to be Myvis.

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Low price and no other choice due to budget
Good resale value
Low maintenance cost
Ride & Handling is good
Reliable parts, chasis and engine
Good Styling exterior & Interior
Patriotism (I support Made in Malaysia Products)
Follow others (Follow Majorities should be the best choice)