NEW YORK - The word "turkey" is like the word "lemon": appealing if you're sitting down to dinner, troubling if you're talking about investments. Bankers and theater producers call failures "turkeys," and each year Forbes.com applies the term to cars as well. We do this, naturally, around Thanksgiving. The ten vehicles in the slide show that follows are the ones that have seen the biggest declines in sales in the American market in the first ten months of 2005, compared with the first ten months of 2004.
When you read the slide show, you may find yourself asking, "Now, where do they get off calling a $96,000 Mercedes a turkey?" Our response is that the Mercedes in question, the CL-Class, is one of the hottest coupes on the market--one we would give an arm and a leg to own. (To read a review of the awesome 2004 Mercedes-Benz CL600, click here.) But with a sales decline of 53% this year, the CL has been a showroom dud for parent company DaimlerChrysler (nyse: DCX - news - people )--the third-biggest flop in the business, in fact.
(Click the title for Slide show)