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Tuesday, August 21, 2007

Proton Indonesia Targets 4,000 Units Annual Sales

JAKARTA, Aug 20 (Bernama) -- Proton Edar Indonesia has targeted sales of up to 4,000 cars a year for the four models of the Malaysian brand which were introduced in Indonesia this year, its chairman, Achmad Safiun, said today.

He felt this could be realised with the opening of two more branches next month at Bandung and Surabaya.

"Our confidence is based on the fact that these Proton models are among the top 10 among the 180 cars that were booked for private ownership at the Indonesian International Car Show last month," he told reporters after the handing over of assistance to two orphanges by Proton and the Malaysian Embassy Women's Association (Perwakilan) here tonight.

Since the introduction of the Proton models last March, about 700 units have been sold, according to him.

The Gen.2 and Savvy were launched on March 16 by International Trade and Industry Minister Datuk Seri Rafidah Aziz while the Neo and Waja were launched by President Susilo Bambang Yudhoyono at last month's motor show.

Achmad also said some 1,000 Proton Wira cars are being used as taxis in Indonesia.

Also at the event, to mark Malaysia's 50th anniversary of independence and Indonesia's 62nd, were the Malaysian Ambassador to Indonesia, Datuk Zainal Abidin Mohamed Zain, and his wife, Datin Robiah Jamaluddin, who is also Perwakilan chairperson.

Almost 95 percent of Indonesia's car market is held by Japanese makes, with 80 percent of them being multi-purpose vehicles (MPVs), said Achmad.

Private cars have only about a 15 percent market share but he expects this to increase with Indonesia having good economic growth and the higher purchasing power among consumers.

He is confident that the Proton models will capture 15 percent of the private car market as targeted, especially with the advent of the single Asean market in 2010.

He noted that the publicity about the reliability of Proton cars on local roads has been bolstered by the fact that the Iswara model, which has been used as taxis for the past seven years, remain in good condition after taxi firms sold them to individual taxi drivers who still use them as taxis.




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What is the main factor for you to buy a Proton Car?
Low price and no other choice due to budget
Good resale value
Low maintenance cost
Ride & Handling is good
Reliable parts, chasis and engine
Good Styling exterior & Interior
Patriotism (I support Made in Malaysia Products)
Follow others (Follow Majorities should be the best choice)