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Thursday, August 16, 2007

Proton banking on Persona

Launch of Proton Persona

SHAH ALAM: Proton is banking on its latest sedan, the Persona, to restore its position as the No. 1 car company in the country.

The four-door 1.6 sedan, costing between RM44,999 and RM55,800 will replace the Wira model.

Proton Holdings Bhd chairman Datuk Mohammed Azlan Hashim said given the popularity of the long-standing Wira, “extra effort” was put in to ensure that the Persona surpassed customer expectations in terms of value for money, quality and after-sales services.

“God willing, this car can put Proton quickly back on the road to regaining its premier position in the country,” he said yesterday in his welcoming speech at the launch.

The Persona, he said, would allow the public to better judge the “resilience and ability of Proton to go forward from this new model onwards.”

Perodua is the top car seller in the country with Proton taking second spot.

Mohammed Azlan said that 2,200 bookings had been received for the Persona over the past three weeks, even before the launch of the car.

“This is a clear indication that the Malaysian public believe Proton can be counted on to deliver all its promises,” he added.

He also said that the company was optimistic its sales target of 30,000 to 40,000 Persona units over the next 12 months could be achieved.

The Persona is available in five variants – the 1.6 base-line auto and manual, 1.6 medium-line auto and 1.6 high-line auto.

Saying that Proton still had a lot to do and learn, Mohammed Azlan added that “we will embrace change where required in a rapidly changing environment.”

The Yang di-Pertuan Agong Tuanku Mizan Zainal Abidin officiated at the launch of the Persona. Also present was Raja Permaisuri Agung Tuanku Fauziah Tengku Abdul Rashid.

Launch of Proton Persona
The Yang di-Pertuan Agong Tuanku Mizan Zainal Abidin launched Proton's newest model, Proton Persona, at Proton Centre of Excellence, Shah Alam on Wednesday.

Sneak preview of Proton Persona
The media was invited for a sneak preview of the newest addition to the Proton family, Proton Persona, on Monday at the Proton Centre of Excellence in Selangor.

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What is the main factor for you to buy a Proton Car?
Low price and no other choice due to budget
Good resale value
Low maintenance cost
Ride & Handling is good
Reliable parts, chasis and engine
Good Styling exterior & Interior
Patriotism (I support Made in Malaysia Products)
Follow others (Follow Majorities should be the best choice)