Proton launches i.CARE initiative

SHAH ALAM: Proton Holdings Berhad today launched Proton i.CARE, a new initiative that the company said underscores its commitment to improve every quality aspect of its business.
With its “You Can Count On Us” message, Proton i.CARE will be a key driver to transform and project Proton as a company that is committed to improvement and growth in quality, according to the company.

Managing Director Datuk Syed Zainal Abidin Syed Mohamed Tahir said: “Proton i.CARE is not just a campaign or a programme. It is an all-encompassing culture and way of life for our technicians, service centres and every Proton employee.
“All customer service offerings will now fall under the Proton i.CARE umbrella. From hotline to 24-hour breakdown services to after-sales service centres, Proton i.CARE will be the single point of contact, serving as the companion for customers," he said.
As part of the initiative, Proton will set up 34 mobile service teams consisting of 108 technicians to offer free vehicle inspection and quick service to its customers.
These mobile teams will meet, greet and attend to customers at shopping malls, industrial parks, business centres, highway rest areas and Petronas petrol stations, according to Proton.
Customers will be able to enjoy this service starting from 21 July 2007.