Proton Intensifies Efforts To Penetrate Indonesia
PEKAN BARU (Sumatra), Sept 13 (Bernama) -- National carmaker, Proton Holdings Bhd, will intensify efforts to further penetrate the Indonesian market following a deal to export 52 Proton Wiras for use as airport taxis here.
The first batch of 26 Proton Wira taxis was handed over to Major Azhar Aditama, head of Puskopau Taxi, the Indonesian Air Force's cooperative which operates Pekan Baru's airport taxi services here Tuesday.
The cars were handed over at the residence of the Governor of Riau Province, H.M. Rusli Zainal, who was also present at the function. Others included Ahmad Tifli Datuk Mohad Talha, the head of Proton's export division.
The exercise, which is part of Puskopau Taxi's replacement drive, involved the purchase of up to 52 units.
The taxis would ply Pekan Baru's Sultan Syarif Qasim II Airport to the taxi centre.
As Sumatra's capital city, Pekan Baru has a sizeable expatriate population working in the oil and supporting services.
Dwi Sasetia, director of PT Proton Edar Indonesia, said the initial batch was part of a fresh export drive of 3,000 Wira taxis slated for Indonesia.
The delivery of the remaining 26 units for Puskopau will be handed over by end-September.
"The balance will be delivered in stages to other cities in Indonesia by early 2007," he told Malaysian journalists here.
Dwi said the Indonesian taxi firms could use the Proton Wira 1.5L MT in places where traffic was heavy as well as for long distance as the car was fuel-efficient and durable.
He said timing was good because of the fall in private motor vehicle sales caused mainly by the recent increase in petrol prices and more people were using public transport as they postponed car purchase.
"It's also a period when companies are replacing old taxis and expanding their fleet to meet the increase in the usage of public transportation," said Dwi.
Petrol price rose by 87.5 percent while diesel fuel rose by 104 percent in Oct 2005.
Proton is not new to Indonesia. It first introduced its Saga model into the Indonesian market in 1996.
It has a plant at the Cikarang Industrial Park, 50km east of Jakarta, with a capacity to produce 40,000 cars per year.
-- BERNAMA
The first batch of 26 Proton Wira taxis was handed over to Major Azhar Aditama, head of Puskopau Taxi, the Indonesian Air Force's cooperative which operates Pekan Baru's airport taxi services here Tuesday.
The cars were handed over at the residence of the Governor of Riau Province, H.M. Rusli Zainal, who was also present at the function. Others included Ahmad Tifli Datuk Mohad Talha, the head of Proton's export division.
The exercise, which is part of Puskopau Taxi's replacement drive, involved the purchase of up to 52 units.
The taxis would ply Pekan Baru's Sultan Syarif Qasim II Airport to the taxi centre.
As Sumatra's capital city, Pekan Baru has a sizeable expatriate population working in the oil and supporting services.
Dwi Sasetia, director of PT Proton Edar Indonesia, said the initial batch was part of a fresh export drive of 3,000 Wira taxis slated for Indonesia.
The delivery of the remaining 26 units for Puskopau will be handed over by end-September.
"The balance will be delivered in stages to other cities in Indonesia by early 2007," he told Malaysian journalists here.
Dwi said the Indonesian taxi firms could use the Proton Wira 1.5L MT in places where traffic was heavy as well as for long distance as the car was fuel-efficient and durable.
He said timing was good because of the fall in private motor vehicle sales caused mainly by the recent increase in petrol prices and more people were using public transport as they postponed car purchase.
"It's also a period when companies are replacing old taxis and expanding their fleet to meet the increase in the usage of public transportation," said Dwi.
Petrol price rose by 87.5 percent while diesel fuel rose by 104 percent in Oct 2005.
Proton is not new to Indonesia. It first introduced its Saga model into the Indonesian market in 1996.
It has a plant at the Cikarang Industrial Park, 50km east of Jakarta, with a capacity to produce 40,000 cars per year.
-- BERNAMA
posted by SEE FU at 2:14 PM
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