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Wednesday, September 13, 2006

Proton To Kickstart Indonesian Retail Sales By Early 2007

PEKANBARU, Sept 13 (Bernama) - Proton Holdings, through its Indonesian subsidiary, PT Proton Edar Indonesia aims to kick-start its retail sales in Jakarta by the first quarter of 2007.

Proton Marketing Sdn Bhd, head of export division, Ahmad Tifli Talha said the retail sales would initially start with the Gen-2 and Waja models.

He said Proton hoped to achieve its own niche in terms of the Indonesia passenger car market share, which has a more predominant Sports Utility Vehicles (SUVs) and Multi-Purpose Vehicles (MPVs) presence.

"Looking at the market, SUVs and MPVs are the major market but that doesn't mean there are no other segments," he told Malaysian reporters after the official handing over ceremony of the first batch of Wira models to Pusat Koperasi Angkatan Udara (Puskopau) here, Wednesday.

Puskopau is the taxi company of Indonesian Air Force's cooperative which operates at Pekanbaru airport.

However, the shipment of these Wira models are considered fleet sales in Indonesia.

Proton first entered the Indonesian market about 10 years ago with its pioneer model, Saga.

The fleet sales of the Wira signals a refreshed entry into the neighbouring market amid competitive environment, high oil prices and a saturated automotive industry.

However, Ahmad Tifli was confident of the national car maker's presence in Indonesia.

"If you study the specific A, B and C segment, where we are, there is still quite a substantial number there... we can still carve our own niche in terms of market share," he said.

As for the retail sales, he said Proton was looking to set a network of potential dealers for sales and after sales-services in Jakarta, which itself is a huge market with 29 provinces to cover.

"We are just starting in Indonesia in terms of the fleet market and retails sales... we do intend to grow this volume as we view the Asean region as an important market for us," he said.



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Low price and no other choice due to budget
Good resale value
Low maintenance cost
Ride & Handling is good
Reliable parts, chasis and engine
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Patriotism (I support Made in Malaysia Products)
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