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Saturday, December 06, 2008

Proton Holdings inks product collaboration deals with Mitsubishi

KUALA LUMPUR: Proton Holdings Bhd has today entered into a product collaboration arrangement with Japanese rival Misubishi Motors Corp.

The tie-up, involving three agreements between Proton Holding's wholly owned subsidiary Perusahaan Otomobil Nasional Sdn Bhd and Mitsubishi, enables the Malaysian carmaker to tap the technical expertise of its foreign partner, according to filings to Bursa Malaysia today.

Both parties have signed a development agreement to develop a new car model for Proton. At the same time, Misubishi, under a licence agreement, has granted Proton the rights to manufacture the Japanese carmaker's components and rebrand them under the Proton banner.

Third, an engineering services agreement will see Misubishi extending its expertise to Proton Holdings for the production of the Japanese firm's licensed products.

"At the same time, Perusahaan Otomobil has entered into an understanding with Mitsubishi in relation to product collaboration for the development of a new vehicle model for Proton. The understanding encompasses initiatives to be taken by both companies to improve both build and component quality for Proton vehicles.

"Concurrently, both companies shall explore possibilities on export and contract assembly wherein the parties commit to conduct feasibility studies on the said areas within three months from the date of signing," Proton Holdings said.


三菱自動車はマレーシアPerusahaan Otomobil Nasional Sdn Bhd(以下プロトン社)と、プロトン社における新型車両の開発・生産に関する契約を締結したと発表した。


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What is the main factor for you to buy a Proton Car?
Low price and no other choice due to budget
Good resale value
Low maintenance cost
Ride & Handling is good
Reliable parts, chasis and engine
Good Styling exterior & Interior
Patriotism (I support Made in Malaysia Products)
Follow others (Follow Majorities should be the best choice)