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Wednesday, January 02, 2008

Proton car not in showrooms despite soft launch

PETALING JAYA: The new Proton 1.3L car, codenamed BLM, has received many enquiries from potential customers, although the model is nowhere to be seen in showrooms.

Several sales representatives said they had received bookings for the car from some customers yesterday, which was the day of the soft launch of the BLM

They said that the official unveiling and naming of the car would be held next week at Dataran Merdeka, with the Prime Minister attending.

EON Glenmarie sales representative Mohd Arif Iqbal Mohd Hanafi said that about 10 people walked into his showroom yesterday to ask about the BLM.

Most of them were interested in the automatic model, he added.

“Interest is high among the people. I even had people coming several weeks before the announcement was made, to ask about the BLM,” he said.

Mohd Arif said the BLM offered excellent value for money with “tentative” prices ranging from RM31,500 for the base “N-Line” model to RM39,500 for the upmarket “M-Line” version.

Proton had earlier said the new sedan would cost between RM30,000 and RM35,000.

Seri Mestika Sdn Bhd sales representative Muhamad Nor Shamsuddin said the people who walked in were surprised when the showroom did not have the BLM model.

“We expect sales will be brisk after the official launch, because of the attractive price structure and equipment on offer, including airbags,” he added.

Proton Edar Sdn Bhd sales consultant Effandy Zainal Abidin said the enquiries revealed that customer confidence in Proton’s automobiles had improved.

He added that most customers at his showroom at the Centre of Excellence Complex wanted a second car for their family members and decided to go for the BLM.

Engineer Mohd Helmi Abd Rahim booked the automatic version of the “M-Line” model with a RM500 fee.

“My wife and I decided to book the BLM since it is affordable and has safety features such as an airbag,” he added.

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What is the main factor for you to buy a Proton Car?
Low price and no other choice due to budget
Good resale value
Low maintenance cost
Ride & Handling is good
Reliable parts, chasis and engine
Good Styling exterior & Interior
Patriotism (I support Made in Malaysia Products)
Follow others (Follow Majorities should be the best choice)