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Wednesday, January 17, 2007

15-01-2007: Alado, Chery and Proton to start assembly mid-2007

Alado Corporation Sdn Bhd, China’s Chery Automobile Co Ltd and Proton Holdings Bhd are expected to embark on their car assembly programme in Malaysia by mid-2007.

Alado group executive chairman Tan Sri Cam Soh Thiam Hong said on Jan 15 that the parties had a car assembly programme on the drawing board and they expected to finalise the details in the next two months.

The thrust of the programme was to assemble Chery’s MPV B14 and SUV T11 models at Proton’s Shah Alam plant for distribution, he said.

However, issues that had to be resolved were on localisation, parts and the jig, welding and training, he told reporters after the opening of Alado’s Ampang branch in Kuala Lumpur.

Last December, Proton said the feasibility study for the programme was extended for the second time till February this year.

Soh said Alado, which distributes Chery cars in Malaysia, was targeting to sell 2,000 units of various models in 2007, with the launch of the two models.

He added that Chery was keen to make Malaysia its Southeast Asia distribution hub, in line with its target to achieve 200,000 units of sale in the region by 2010.

“Chery’s idea for Malaysia is to make it an assembly hub for the right hand-drive market," he said.

However, Soh said more “government incentives” should be offered to speed up Chery’s plan to set up a hub in the country.



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What is the main factor for you to buy a Proton Car?
Low price and no other choice due to budget
Good resale value
Low maintenance cost
Ride & Handling is good
Reliable parts, chasis and engine
Good Styling exterior & Interior
Patriotism (I support Made in Malaysia Products)
Follow others (Follow Majorities should be the best choice)