Proton Holdings Bhd targets to sell 400 units of its newly-launched Merdeka Millennium Endurance (MME) editions in the next three months, its motor sports division R3 head Tengku Djan Ley Tengku Mahaleel said.
He said it is confident of selling 200 units of the limited Proton Waja MME and another 200 units of the Proton GEN.2 MME.
The MME editions are based on the 1.6L Waja and the 1.6L GEN.2 developed by Proton Motorsports division R3 (Race, rally and research).
Djan, who is the son of former Proton chief executive officer Tengku Tan Sri Mahaleel Tengku Ariff, said it had received a single booking for the Waja MME since the editions were launched for sale online at 12am on Aug 4.
The online bookings can be done at www.racerallyresearch.com and www.proton-edar.com.my.
Djan said it planned an aggressive marketing strategy targeted at young drivers aged 18 to 32 years old. The cars are only showcased at five selected locations nationwide.
“There is no negative perception on our R3 models. We have sold off our Satria R3s. Our customers have also been asking and waiting for the Waja and GEN2 (special editions) to be launched.
“Due to quality control, we only make five cars per day,” he told reporters in Petaling Jaya on Aug 4. The Proton Waja MME and Proton GEN2 MME editions are priced at RM66,671.03 and RM59,798.81, respectively.
“The most discerning part that we have included is an iPod nanno MP3 player paired to a Clarion Bluetooth-enabled connectivity devices (in the cars),” Djan said.
Also present at the launch was Proton’s managing director Syed Zainal Abidin Syed Mohamed Tahir.
In his speech, he said: “Many things have been said about the company; these two cars are testimony to the capability of Proton in future.”
He said it would be launching more models, starting as early as year-end.