Sporty two-door Satria Neo unveiled
KUALA LUMPUR: Proton Holdings Bhd has unveiled the highly anticipated Satria Neo, which cost the national car manufacturer RM500 million and about four years to develop.
Proton expects the sporty two-door Satria Neo, the replacement of the popular Satria, to generate a monthly sales volume of 2,000 to 2,500 units.
It is designed for the global market by Proton together with its British engineering subsidiary Lotus.
Managing director Syed Zainal Abidin Syed Mohamed Tahir said Satria Neo should be heading for overseas markets such as the United Kingdom and Australia as early as the third quarter of the year.
"We are looking at the right-hand drive market overseas in the third quarter of this year and the left-hand market in the first quarter of next year," Syed Zainal Abidin said during the media test drive of the Neo in Sepang on Wednesday.
"Regionally, Thailand and Indonesia will also be a market for Satria Neo. We have sent the car to these two countries to gauge the acceptance there," he added.
Satria Neo was launched by Prime Minister Datuk Seri Abdullah Ahmad Badawi, who also launched Proton’s largest and most innovative showroom and service centre called Centre of Excellence, in Subang Jaya yesterday.
Satria Neo, which comes in two engine capacities of 1.3-litre and 1.6-litre and five colours, is priced from RM43,500 to RM54,800 on the road without insurance and road tax.
"Conceptualised on a new platform, Satria Neo exudes energy and style which reflect the lifestyles and desires of our target market," Syed Zainal Abidin said, pointing out that the car was targeted at buyers aged from 18 to 30.
He is hopeful that the Satria Neo would take Proton to a new heights, and improve its image as well as profitability and market share, which has been declining of late as Perodua and non-national makes like Toyota and Honda recorded more sales.
"We know that customers have been waiting for the new model and they will not be disappointed. Our sales target of 2,000 to 2,500 units a month is quite fair as we are mindful of the weak overall market at the moment.
"There are cult followers of the Satria, and we hope the Satria Neo will ride on the success of the predecessor."
He ruled out that the Satria Neo would cannibalise Proton Gen 2 and Savvy, saying that the former was a niche product targeting those who are "youthful and sporty".
Proton Centre of Excellence is located on a 4ha site in UEP Subang Jaya, offering a service centre, Proton i-care, after-sales support, exclusive Proton membership, training centre and Proton Lifestyle boutique.
Proton expects the sporty two-door Satria Neo, the replacement of the popular Satria, to generate a monthly sales volume of 2,000 to 2,500 units.
It is designed for the global market by Proton together with its British engineering subsidiary Lotus.
Managing director Syed Zainal Abidin Syed Mohamed Tahir said Satria Neo should be heading for overseas markets such as the United Kingdom and Australia as early as the third quarter of the year.
"We are looking at the right-hand drive market overseas in the third quarter of this year and the left-hand market in the first quarter of next year," Syed Zainal Abidin said during the media test drive of the Neo in Sepang on Wednesday.
"Regionally, Thailand and Indonesia will also be a market for Satria Neo. We have sent the car to these two countries to gauge the acceptance there," he added.
Satria Neo was launched by Prime Minister Datuk Seri Abdullah Ahmad Badawi, who also launched Proton’s largest and most innovative showroom and service centre called Centre of Excellence, in Subang Jaya yesterday.
Satria Neo, which comes in two engine capacities of 1.3-litre and 1.6-litre and five colours, is priced from RM43,500 to RM54,800 on the road without insurance and road tax.
"Conceptualised on a new platform, Satria Neo exudes energy and style which reflect the lifestyles and desires of our target market," Syed Zainal Abidin said, pointing out that the car was targeted at buyers aged from 18 to 30.
He is hopeful that the Satria Neo would take Proton to a new heights, and improve its image as well as profitability and market share, which has been declining of late as Perodua and non-national makes like Toyota and Honda recorded more sales.
"We know that customers have been waiting for the new model and they will not be disappointed. Our sales target of 2,000 to 2,500 units a month is quite fair as we are mindful of the weak overall market at the moment.
"There are cult followers of the Satria, and we hope the Satria Neo will ride on the success of the predecessor."
He ruled out that the Satria Neo would cannibalise Proton Gen 2 and Savvy, saying that the former was a niche product targeting those who are "youthful and sporty".
Proton Centre of Excellence is located on a 4ha site in UEP Subang Jaya, offering a service centre, Proton i-care, after-sales support, exclusive Proton membership, training centre and Proton Lifestyle boutique.
posted by SEE FU at 9:10 PM
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